Market Research Manager Job

Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands That Matter TM while leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Waterman, Parker, Rolodex, IRWIN, LENOX, BernzOmatic, Rubbermaid, Graco, Calphalon, Goody, and Teutonia.

This position will play a lead role in coordinating and carrying out multiple aspects of primary research to include both qualitative and quantitative primary research. Activities include designing studies, developing questionnaires, planning & identifying relevant samples, managing/conducting data collection in the field and associated in-field logistics, analyzing data to provide actionable insights and recommendations and presenting research findings. This position will support the deeper understanding of marketing fundamentals as well as the innovation activities associated with new product development. Identified research insights will be key in driving strategic planning and the ability to present findings within context of the broader business situation is key.

This person is a supplier of consumer and business insights - not "data dumps". They will work cross-functionally with marketing, sales and R&D while also interfacing with supplier/vendors on research. Works with the Director of Insights and Research to create best practices and grow organizational capability related to consumer insights.

·Bachelor's degree in behavioral psychology, anthropology, market research, social sciences, business or related field. Master's degree highly preferred.

·3 years relevant experience as a market researcher either as a supplier (agency side) to CPG or in-house service provider.

·Proven track record leading and implementing all facets of research from objective identification, methodology selection, study fielding & logistics, data analysis and report writing/dissemination.

·Quantitative Experience:

·Strong analytical skills with experience in quantitative analysis, statistics, and scenario analysis.

·Experience with SPSS or other statistical analysis software and in consumer modeling exercises to uncover relevant insights.

·Knowledge of quantitative methodologies, panel vendors, and questionnaire design.

·Qualitative Experience:

·Experience with qualitative research to include ethnography, group moderation, macro and micro trend analysis, product usability & interface analysis, metaphor elicitation, and insight facilitation.

·Proficient in white page thinking and ability to leverage divergent qualitative consumer data points to identify new and unique insight platforms.

·Leadership of consumer segmentation research projects required.

·Strong listening skills and ability to work in consultative role to provide leadership & guidance towards best learning framework.

·Motivated self-starter who can tolerate fast paced environment, ambiguity and demonstrate problem solving leadership.

·Experience in providing research support at all phases of the product development cycle from innovation projects to post launch research.

·Understanding of relevant tools required to support both tactical product research as well as higher order consumer/category research.

·Strong attention to detail and high-quality standards.

·Strong interpersonal and communication skills, ability to work equally well with technical, marketing and sales team.

·Must be able to demonstrate intelligent thinking about brands and products and how people relate to them as well as to present findings in the relevant business context.

·Exposure to innovation, brand positioning, claims, and projects required.

·Exposure to creative problem solving techniques and tools a plus.

·Willingness to travel within US and internationally.

Nearest Major Market: Atlanta
Job Segments: Healthcare, Management, Manager, Market Research, Marketing, Research