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Director, Marketing - Endicia Job
Date: Nov 21, 2009
Location: Palo Alto, CA, US
Newell Rubbermaid is a global marketer of consumer and commercial products that touch the lives of people where they live, work and play. We are committed to building consumer and commercial Brands That Matter TM while leveraging the benefits of being one company: shared expertise, operating efficiencies, and a culture of innovation. Our globally recognized brands include Sharpie, Paper Mate, DYMO, EXPO, Endicia, Waterman, Parker, Rolodex, IRWIN, LENOX, BernzOmatic, Rubbermaid, Graco, Calphalon, Goody, and Teutonia.
This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities.
This position reports to the COO and will lead all Endicia's marketing activities, including product management, brand marketing, and marketing communications. Responsibilities include the following:
·New Product Development (idea generation, screening, concept development, and testing, formulation of marketing strategies, business analysis, production, market testing, and commercialization).
·Brand Equity & Share Growth (brand value, market share, brand and market growth, and decision-making for the effective handling of brands)
·Consumer/End-user Understanding & Market Research. A strong understanding of end consumer needs and the ability to effectively manage customer expectations is important
·Marketing Communications to build and maintain consistent positioning and messaging for the global development of the DYMO Brand. Developing creative solutions relating to public relations, trade shows, advertising, and online strategies.
·Provide clear guidance, consistent creative direction, and manage all aspects of brand strategies and execution
·Bachelors/University degree in Marketing or a related discipline
·10-12 years of brand management experience with a proven track record of results
·5-7 years of marketing team leadership experience
·MBA or equivalent work experience
·5 years of experience in brand marketing, product marketing, and/or marketing communications
·5 yrs with a technology, logistics, shipping, or on-line postage company
·Demonstrated leadership, communication and teaming skills
·Self-starter, organized, flexible, customer focused, strong business sense
·Ability to understand decisions impact on other areas of the business
·Ability to learn quickly and to communicate about new technologies in a fast paced environment
·Demonstrated ability in building strong partnerships - both internally and externally
Preferred Qualifications:
· Consumer Products Industry Experience
· Experience in parcel shipping or carriers such as UPS, FedEx, DHL or USPS
Newell Rubbermaid and its Business Units are Equal Opportunity Employers and comply with applicable employment laws. M/F/D/V are encouraged to apply.
This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities.
This position reports to the COO and will lead all Endicia's marketing activities, including product management, brand marketing, and marketing communications. Responsibilities include the following:
·New Product Development (idea generation, screening, concept development, and testing, formulation of marketing strategies, business analysis, production, market testing, and commercialization).
·Brand Equity & Share Growth (brand value, market share, brand and market growth, and decision-making for the effective handling of brands)
·Consumer/End-user Understanding & Market Research. A strong understanding of end consumer needs and the ability to effectively manage customer expectations is important
·Marketing Communications to build and maintain consistent positioning and messaging for the global development of the DYMO Brand. Developing creative solutions relating to public relations, trade shows, advertising, and online strategies.
·Provide clear guidance, consistent creative direction, and manage all aspects of brand strategies and execution
·Bachelors/University degree in Marketing or a related discipline
·10-12 years of brand management experience with a proven track record of results
·5-7 years of marketing team leadership experience
·MBA or equivalent work experience
·5 years of experience in brand marketing, product marketing, and/or marketing communications
·5 yrs with a technology, logistics, shipping, or on-line postage company
·Demonstrated leadership, communication and teaming skills
·Self-starter, organized, flexible, customer focused, strong business sense
·Ability to understand decisions impact on other areas of the business
·Ability to learn quickly and to communicate about new technologies in a fast paced environment
·Demonstrated ability in building strong partnerships - both internally and externally
Preferred Qualifications:
· Consumer Products Industry Experience
· Experience in parcel shipping or carriers such as UPS, FedEx, DHL or USPS
Newell Rubbermaid and its Business Units are Equal Opportunity Employers and comply with applicable employment laws. M/F/D/V are encouraged to apply.
Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto
Job Segments: Management, Manager, Marketing
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