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This position will play a lead role in coordinating and carrying out multiple aspects of primary research to include both qualitative and quantitative primary research. Activities include designing studies, developing questionnaires, planning & identifying relevant samples, managing/conducting data collection in the field and associated in-field logistics, analyzing data to provide actionable insights and recommendations and presenting research findings. This position will support the deeper understanding of marketing fundamentals as well as the innovation activities associated with new product development. Identified research insights will be key in driving strategic planning and the ability to present findings within context of the broader business situation is key.

This person is a supplier of consumer and business insights - not "data dumps". They will work cross-functionally with marketing, sales and R&D while also interfacing with supplier/vendors on research. Works with the Director of Insights and Research to create best practices and grow organizational capability related to consumer insights.

·Bachelor's degree in behavioral psychology, anthropology, market research, social sciences, business or related field. Master's degree highly preferred.

·3 years relevant experience as a market researcher either as a supplier (agency side) to CPG or in-house service provider.

·Proven track record leading and implementing all facets of research from objective identification, methodology selection, study fielding & logistics, data analysis and report writing/dissemination.

·Quantitative Experience:

·Strong analytical skills with experience in quantitative analysis, statistics, and scenario analysis.

·Experience with SPSS or other statistical analysis software and in consumer modeling exercises to uncover relevant insights.

·Knowledge of quantitative methodologies, panel vendors, and questionnaire design.

·Qualitative Experience:

·Experience with qualitative research to include ethnography, group moderation, macro and micro trend analysis, product usability & interface analysis, metaphor elicitation, and insight facilitation.

·Proficient in white page thinking and ability to leverage divergent qualitative consumer data points to identify new and unique insight platforms.

·Leadership of consumer segmentation research projects required.

·Strong listening skills and ability to work in consultative role to provide leadership & guidance towards best learning framework.

·Motivated self-starter who can tolerate fast paced environment, ambiguity and demonstrate problem solving leadership.

·Experience in providing research support at all phases of the product development cycle from innovation projects to post launch research.

·Understanding of relevant tools required to support both tactical product research as well as higher order consumer/category research.

·Strong attention to detail and high-quality standards.

·Strong interpersonal and communication skills, ability to work equally well with technical, marketing and sales team.

·Must be able to demonstrate intelligent thinking about brands and products and how people relate to them as well as to present findings in the relevant business context.

·Exposure to innovation, brand positioning, claims, and projects required.

·Exposure to creative problem solving techniques and tools a plus.

·Willingness to travel within US and internationally.]]> http://brandsthatmatter.jobs2web.com/job/ATLANTA-Market-Research-Manager-Job-GA-30301/655692/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS http://brandsthatmatter.jobs2web.com/job/ATLANTA-Market-Research-Manager-Job-GA-30301/655692/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS
This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities.

General Function

The Director of Marketing will direct and coordinate marketing strategies and activities for assigned brands and products. This role is responsible for initiating and executing:

· Growth platforms across the market

· Overall brand strategy

· Customer segmentation and targeting

· Long-term innovation

· Spending and pricing

· Leading a team that markets brands to a local, regional or global community using both well-established and innovative techniques

The Director of Marketing will report into the VP of Marketing and must work closely with Consumer Insights & Research and Marketing Communications peers. This role must also engage cross-functionally with the supply chain functions, R&D, Sales and other key functional areas. The Director of Marketing's team will direct and coordinate marketing strategies and activities for assigned brands, and will be tasked with driving the business in the following areas:

Duties and Responsibilities

· New Product Development (idea generation, screening, concept development, and testing, formulation of marketing strategies, business analysis, production, market testing, and commercialization)

· Overall brand strategy, including brand architecture and brand positioning across all levels of our portfolio.

· Brand Equity & Share Growth (brand value, market share, brand and market growth, and decision-making for the effective handling of brands)

· P & L management- develop and manage required product line sales and gross margin goals.

· Marketing Research (planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis)

· Long-term Innovation Platforms (consumer centric needs-based platforms, understanding and alignment across product marketing, products design, and engineering)

Bachelors/University degree in Marketing or a related discipline

10-12 years of brand management experience with a proven track record of results

5-7 years of marketing team leadership experience

Must be able to lead and work collaboratively in a team environment

Strong background in new product development

Experience driving brand equity and share growth

Experience leading a marketing team for a brand that is heavily influenced by fashion or trends is strongly preferred

Preferred Qualifications:

Consumer Products Industry Experience

MBA or related strongly preferred

Newell Rubbermaid and its Business Units are Equal Opportunity Employers and comply with applicable employment laws. M/F/D/V are encouraged to apply.]]> http://brandsthatmatter.jobs2web.com/job/Atlanta-Director-of-Marketing-Beauty-and-Style-Job-GA-30301/485715/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS http://brandsthatmatter.jobs2web.com/job/Atlanta-Director-of-Marketing-Beauty-and-Style-Job-GA-30301/485715/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS
This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities.

This position is responsible for leading the channel marketing efforts of the Decor business. Working in conjunction with the Vice President, the Director of Channel Marketing is charged with the collaborative creation, development, execution, and measurement of the company's channel marketing strategy. This strategy involves both cultivation of existing channels of distribution ("farming") and, importantly, the qualification, development, and ownership of new channels and routes to market ("hunting"). The Director will have direct reporting relationships with the Channel Managers.

Additionally, the Director has responsibility for budgeting, forecasting, trade promotional planning, channel pricing strategy, merchandising display coordination and execution, category management, recruiting, staffing and training. The Director uses his or her keen market insight to provide analysis of key business trends, pricing factors, and competitive activity. Working in close collaboration with the Decor sales and brand management teams, the Director coordinates business development initiatives to drive profitable growth in line with the company's strategic plan.

Job Responsibilities:

·Relationship sales role - developing a superior working relationship with key individuals and groups within Decor and the Strategic and Key Accounts. Gaining the respect and support needed from all parties to ensure that things get done - even when a direct reporting relationship is not present.

·Annual account/channel planning - partnering with key sales and brand management to provide comprehensive annual account plans to achieve sustainable share growth, defend and grow current share base and drive conversion (either via new category and/or incremental promotional planning)

·Publish and plan for annual line review calendar targets

·Publish and plan for annual promotional activities

·Initiate and lead monthly Channel Operations Review to 1) ensure metric tie in to divisional growth initiatives and 2) drive local ownership review and course correction activities on monthly cadence

·Channel/account cat mgt mix review

·S&OP

·Customer scorecard review

·Line review calendar review

·Commercialization channel review

·Promo planning review

·Development and execution of strategic and tactical plans for each channel of distribution that are derived from the category strategies

·Critical process management role - with the input and approval of all required internal and external parties, and within budget; this position has the ultimate responsibility for managing the design, communication, implementation, monitoring, and (if necessary) re-designing of the critical processes required to ensure that the "delight factor" is consistently achieved for Strategic and Key Accounts as well as the overall business itself. Critical process areas include, but are not limited to:

·PE & OAR initiation, analysis, & resolution

·Trade promotions / advertising

·Channel pricing strategy

·Line Review development and presentation

·Commercialization plans for new product rollouts

·Mix management & planogram development

·Merchandising & cross-merchandising initiatives

·Programming & sell-thru initiatives including promotional activity

·Budgeting & Forecasting

·Policy & procedure guidelines

·Category management - having primary responsibility for ensuring that "Category Management" is conducted with both Strategic and Key Accounts in such a manner that it is seen as a sustainable competitive advantage for Decor. Serve in the key external "Category Manager" role, working with both the Strategic Account and Decor's internal "Category Management" group. This role includes, but is not limited to:

·Establishing the formal Cat. Mgmt. framework, process, and communication flow between Decor and the Strategic / Key Account(s)

·Ensuring all necessary information is secured and delivered within pre-determined due dates

·Supporting the "consultant role" which Decor will play in managing the department for the Strategic / Key Account(s)

·Delivering monthly updates, in person and in writing, to the Strategic / Key Account(s)

·Communication role - the position requires superior communication itself as well as the coordination of communication between functions and within functions at Décor.

·New Business Development Role - the position is charged with the responsibility for securing new business; either through the effective management of conversion selling, promotional selling, cross merchandising, new product introduction, or line reviews on existing products. Critically important is the exploration and development of new route to market / business model opportunities that can expand the reach of the Décor business.

·Individual Development role - the Director works with his/her team to improve competencies and technical aspects of each position, and prepares the associate for future positions and additional responsibility.

·

College Degree required; MBA preferred

·

7-10 years of Sales, Management, and/or Channel experience

·

Excellent written & verbal communication skills

·

Achieving "Delight Factor" for the Strategic / Key Accounts through superior coordination of non-direct reporting assets

·

Revenue and Profit Objectives

·

Increased Sales/Shelf Share

·

Trade promotion activity

·

Driving Merchandising and POP initiatives

·

Establishment of key relationships (internal and external)

·

Successful execution of strategic plans

·

Crisis Management

·

Impactful Training Program

·

Process design, management, and implementation

·

Proficiency in Microsoft Office suite (Word, Powerpoint, Excel)

Preferred Qualifications:

? Consumer Products Industry Experience

Newell Rubbermaid and its Business Units are Equal Opportunity Employers and comply with applicable employment laws. M/F/D/V are encouraged to apply.]]> http://brandsthatmatter.jobs2web.com/job/ATLANTA-Director,-Channel-Marketing-&-Business-Development-Decor-Job-GA-30301/642650/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS http://brandsthatmatter.jobs2web.com/job/ATLANTA-Director,-Channel-Marketing-&-Business-Development-Decor-Job-GA-30301/642650/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS
This is a job summary which includes essential job duties of the position. More specific information regarding duties may be provided upon request for particular locations and facilities.

This position will be responsible for managing the Professional LabelMaker product line within the DYMO Labeling brand to build consumer demand, market share, sales, and profitability grounded in deep consumer, product, and market understanding. This individual will lead portfolio management, integrated marketing planning and pricing management and will assist in recommending brand strategy and building a solid product pipeline.

·Develop and execute a comprehensive strategic plan for the profitable management of pricing, gross margins and OI across assigned product lines. This may also entail a monthly forecast of assigned product lines to include detailed tactics required to meet the strategic objectives.

·Lead a cross-functional team to create a robust pipeline of new products based upon consumer insights and market needs, and following the Consumer Driven Innovation process. Collaborate with consumer insights to write new product concept statements. Recommend product features and benefits, and overall product design, based upon consumer insights and needs.

·Work collaboratively with consumer insights and R&D to analyze consumer trends, technologies, product categories, and geographies to help identify category trends and future sources of growth. Analyze product portfolio to help determine product classes to enter, exit, or maintain.

·Manage an annual situation assessment, which analyzes overall product line and business performance. Recommends business implications from key conclusions.

·Forecast and launch products for commercial and retail customers.

·Review channel, country cluster and customer-specific point-of-purchase trade plans to ensure consistency with marketing objectives and strategies, and marketing plan.

·Assist in leading cross-functional teams to achieve company objectives, as well as, act as a contact for manufacturing, purchasing, sales, quality, and engineering.
·Provide product training to customers and consumers.

· Bachelors/University degree in Marketing or related field, degree in marketing preferred

· 4 years experience in product management with a proven track record of results

· Demonstrated ability to handle multiple tasks and assignments simultaneously

· Creative thinking/problem solving skills

· Initiative & follow-through

· Strong project management skills

· Self-motivated with a strong work ethic

· Solid analytical skills and acute attention to details

· Ability to work effectively across functions and lead teams

·Strong oral and written communication skills are required; must be able to present data and conclusions in an organized manner

Preferred Qualifications:

· Consumer Products or Technology Industry Experience

· Experience working directly with retailers or other large customers

· Experience conducting primary consumer research, including focus groups and in office ethnographies

Newell Rubbermaid and its Business Units are Equal Opportunity Employers and comply with applicable employment laws. M/F/D/V are encouraged to apply.]]> http://brandsthatmatter.jobs2web.com/job/ATLANTA-Product-Marketing-Manager-Label-Writers-DYMO-Job-GA-30301/669306/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS http://brandsthatmatter.jobs2web.com/job/ATLANTA-Product-Marketing-Manager-Label-Writers-DYMO-Job-GA-30301/669306/?utm_source=J2WRSS&utm_medium=rss&utm_campaign=J2W_RSS